23-06-2023, 04:07 PM
How much of the decline to ITV2 is attributed to ITVX? That seems to be going well for ITV.
Since the launch of ITVX, I (16-34) have to say my consumption of linear had gone south, mainly due to paying for premium to remove ads. If I do watch linear its through ITVX and I have practically given up using the Freeview aspect of my TV as I mainly use apps inc Netflix, paramount and Disney through my Chromecast with Google upstairs and Sky Stream on the main TV.
Since the launch of ITVX, I (16-34) have to say my consumption of linear had gone south, mainly due to paying for premium to remove ads. If I do watch linear its through ITVX and I have practically given up using the Freeview aspect of my TV as I mainly use apps inc Netflix, paramount and Disney through my Chromecast with Google upstairs and Sky Stream on the main TV.