23-06-2023, 04:28 PM
(23-06-2023, 04:07 PM)cable Wrote: How much of the decline to ITV2 is attributed to ITVX? That seems to be going well for ITV.
Since the launch of ITVX, I (16-34) have to say my consumption of linear had gone south, mainly due to paying for premium to remove ads. If I do watch linear its through ITVX and I have practically given up using the Freeview aspect of my TV as I mainly use apps inc Netflix, paramount and Disney through my Chromecast with Google upstairs and Sky Stream on the main TV.
I use VM Stream and the only channels that get any kind of viewership from myself at this point has been a few of Sky's channels and ITV2 for Family Guy, using the on-demand apps to watch what I'm interested in is far superior.
Linear is great with appointment-to-view programming and if you stumble across something that might grab your interest. But on-demand/streaming offers far more choice and broadcasters have naturally prioritised their streaming services to secure a wider audience, with varying strategies to boot.