[Medianext.MX]

Catalonia’s regional/national PSB CCMA (Corporació Catalana de Mitjans Audiovisuals), which owns TV3/Televisió de Catalunya and Catalunya Ràdio, has announced a throughoutful rebrand of all of its main services as 3Cat. The rebrand is part of a plan to boost its existing OTT offering (3alacarta, one of Europe’s first AVOD services, launched in 2004) into a more contemporary and interactive service, which will take the new corporate brand and be the most visible symbol of the new PSB strategy.

The improved OTT service will launch on late Autumn, and the new brand will be applied in stages. The TV3 and Catalunya Ràdio brands will be retained in the interim, but the plans are to drop these in favour of the new 3Cat branding, which will be applied from the outset to programming, with social media and digital following (in conjunction with the launch of the new OTT platform). Additionally, from September, Catalunya Ràdio will adopt a new (temporary) branding as Catràdio, with a simplified and significantly modernised version of its existing branding.

www.youtube.com 
www.youtube.com 

Press release (in Catalan):

www.ccma.cat