02-08-2023, 12:05 PM
Brazilian state/public broadcaster EBC rebranded themselves today, dropping the Bolsonaro-era green and yellow for an encircled outline of the continent - a more visible step in reverting to their inaugural vision of shaping after respected public broadcasters worldwide, instead of a medium for propaganda.
youtu.be
As part of the EBC, TV Brasil changed their look as well:
youtu.be
At the administration level, meanwhile, it was more felt at their sister channel, TV Brasil 2. The channel was a result of the merger between EBC and NBR in 2019, the latter was a brodcaster dedicated to government communications. Taking NBR's former air space, TV Brasil 2 shared most of the programming with the main channel, which was interrupted almost daily by the president's whereabouts. This blurred the lines between TV Brasil's inaugural vision of independent, public broadcasting, with potential propagandist effect from the telecasts.
Under the new government, the channel started to undo the Bolsonaro influences. The daily interruption would only appear if Lula was present, then journalistic programmes were excluded from it starting in May, before dropping the entire practice altogether in June.
As with many public broadcasters worldwide, however, budget and manpower constraints prevented TV Brasil to change radically at once. A de-merge of the two channels on screen was planned alongside the end of the interruptions in May, but it was delayed until last week (24/7), when TV Brasil 2 was renamed Canal Gov, with a completely different image from the main channel and EBC:
youtu.be
And breathe. Hope I'm not boring everyone with all the text! Most of them came from this Piaui article (piaui.folha.uol.com.br ), which also detailed the management challenges and job cuts in between, and it seems like this is far from the final step in the reformation...
youtu.be
As part of the EBC, TV Brasil changed their look as well:
youtu.be
At the administration level, meanwhile, it was more felt at their sister channel, TV Brasil 2. The channel was a result of the merger between EBC and NBR in 2019, the latter was a brodcaster dedicated to government communications. Taking NBR's former air space, TV Brasil 2 shared most of the programming with the main channel, which was interrupted almost daily by the president's whereabouts. This blurred the lines between TV Brasil's inaugural vision of independent, public broadcasting, with potential propagandist effect from the telecasts.
Under the new government, the channel started to undo the Bolsonaro influences. The daily interruption would only appear if Lula was present, then journalistic programmes were excluded from it starting in May, before dropping the entire practice altogether in June.
As with many public broadcasters worldwide, however, budget and manpower constraints prevented TV Brasil to change radically at once. A de-merge of the two channels on screen was planned alongside the end of the interruptions in May, but it was delayed until last week (24/7), when TV Brasil 2 was renamed Canal Gov, with a completely different image from the main channel and EBC:
youtu.be
And breathe. Hope I'm not boring everyone with all the text! Most of them came from this Piaui article (piaui.folha.uol.com.br ), which also detailed the management challenges and job cuts in between, and it seems like this is far from the final step in the reformation...
Watch this space...
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