05-09-2023, 02:08 PM
It's nothing to do with the reputation, they just don't want it to sound like someone else owns them. If they keep the Fox name, doesn't that imply a link to the Fox TV network which is still owned by Rupert Murdoch? Plus they'd have to license the brand. All Disney owned Fox assets have been gradually rebranding since they took them over. Even the 20th Century Fox film stuido is now 20th Century Studios.