05-10-2023, 03:43 PM
(05-10-2023, 03:35 PM)Medianext.MX Wrote: Look designed by Munich's BDA Creative. A case study will be available soon.
www.bdacreative.com
The changes coincide with the opening recently of a new, unified broadcast centre in Baden-Baden:
www.swr.de
Already teased earlier this year. The subbrands retain their colouring, and there is a new brand font, also adopted by You FM (which remains standalone):
The problem with the new TV4 look is the way they have embraced their brand unification since 2016, by focusing on the "core" network brands (TV4, Sjuan, TV12) and the TV4 Play streamer. The last C More look was also a clear sign of that need by TV4 to focus on their core brands. They are trying to do a "BBC Anything"-like scenario, but this is not working as expected. But the brand track of the rebrand is really superb.
www.boldscandinavia.com
www.boldscandinavia.com
They have too. Here's TVNorge's implementation:
www.youtube.com
And a screen cap from TV5 in Finland:
I'd love to see a clip of a new TV5 ident.