[hghdfntn]

It's happened. RTL Klub is now just simply RTL after joining the United rebrand rollout.
youtu.be 

It happened during tonight's X-Factor, with the presenter theatrically pointing to the corner of the screen when the DOG changed, followed by the first ad break with the new idents. It's basically the RTL United presentation seen on RTL Germany, fine-tuned to the needs of the Hungarian market. Probably little more dynamic and more well-executed. Here's the whole thing:

www.youtube.com 

It was only one stage in the rebranding process of RTL Magyarország: RTL's news website rtl.hu already got a facelift in September, and soon three of their themed channels (RTLII, RTL+ and RTL Gold) will be relaunched too with new programming.

RTL+ brand will be reused as the name of the company's new subscription-based streaming service, an addition to their current VoD line-up, with self produced exclusive content and "RTL Original" productions from Germany and The Netherlands. They say that the amount of the investment is on pair with launching a new commercial channel.

Currently RTL is the most-watched channel in Hungary in prime-time hours with strong competition from TV2. Their newscast and current affairs shows are among the last independent, government-critical linear news programmes reaching a wide audience.