31-10-2023, 01:27 AM
Since we are just one week away from Record TV unveiling its new logo, let's go down memory lane to see how the network teased and later launched their latest logos:
2012 - The teasers featured Record's backstage team "building" the new logo (which was hiding in plain sight in a few of them), with a few of the network's talent:
Gugu Liberato (1959-2019):
www.youtube.com
Marcelo Rezende (1951-2017):
www.youtube.com
Ana Hickmann (still at Record):
www.youtube.com
Marcos Mion (now at TV Globo):
www.youtube.com
One of the promos for the actual relaunch, which happened during Domingo Espetacular (Record's Sunday magazine show, their response to TV Globo's Fantástico):
www.youtube.com
And the moment the then-new logo was revealed:
www.youtube.com
2016: Some of Record's talent told their stories of re-invention, in line with what would be later revealed as the network's slogan, "Reinventar é a nossa marca" ("Re-inventing is our signature"):
Ana Hickmann:
www.youtube.com
Gugu Liberato:
www.youtube.com
Rodrigo Faro (still at Record):
www.youtube.com
Fábio Porchat (co-founder of Porta dos Fundos - now 51% owned by Paramount, which expanded the franchise to Mexico and Poland, as "Backdoor", with the founders, including Porchat, retaining a 49% stake - and now with a show on Globo's GNT and TV Globo, produced by Porta dos Fundos)
www.youtube.com
A promo for the relaunch, which happened on Jornal da Record, their main evening newscast:
www.youtube.com
And the moment of the relaunch, which happened at the very start of that day's edition of JR:
www.youtube.com
2012 - The teasers featured Record's backstage team "building" the new logo (which was hiding in plain sight in a few of them), with a few of the network's talent:
Gugu Liberato (1959-2019):
www.youtube.com
Marcelo Rezende (1951-2017):
www.youtube.com
Ana Hickmann (still at Record):
www.youtube.com
Marcos Mion (now at TV Globo):
www.youtube.com
One of the promos for the actual relaunch, which happened during Domingo Espetacular (Record's Sunday magazine show, their response to TV Globo's Fantástico):
www.youtube.com
And the moment the then-new logo was revealed:
www.youtube.com
2016: Some of Record's talent told their stories of re-invention, in line with what would be later revealed as the network's slogan, "Reinventar é a nossa marca" ("Re-inventing is our signature"):
Ana Hickmann:
www.youtube.com
Gugu Liberato:
www.youtube.com
Rodrigo Faro (still at Record):
www.youtube.com
Fábio Porchat (co-founder of Porta dos Fundos - now 51% owned by Paramount, which expanded the franchise to Mexico and Poland, as "Backdoor", with the founders, including Porchat, retaining a 49% stake - and now with a show on Globo's GNT and TV Globo, produced by Porta dos Fundos)
www.youtube.com
A promo for the relaunch, which happened on Jornal da Record, their main evening newscast:
www.youtube.com
And the moment of the relaunch, which happened at the very start of that day's edition of JR:
www.youtube.com