[ASnep]

This is pretty clever over in Germany.

The female-skewed station, Sixx, recently ran a separate promo running lately that the SD feed on satellite will be switched off (terrestrial TV feed already in HD), along with web link to explain the changes to continue watching the channel. The HD feed on the other hand has a similar promo but explains to the viewers that they're not affected.

Video via YouTube channel, BasicMasterReloaded (audio is from the SD feed): www.youtube.com 

The SD feed isn't switched off ... it will just change frequency. In Germany, unless you are a Sky subscriber, you lack a centralised Freesat-style EPG system where stuff like this happens automatically. Most people just have generic FTA set top boxes and on wich they sort the channels themselves. That's why evertime should a channel change frequency they have to run campaigns like this.

Also I wouldn't expect German channels to shut down SD for quite some time ... expecially commercial ones, as they still have HD behind paywall. So an SD shutdown would mean loss of veiwers for them.