[W. Knight]

Another year, another roundup of festive pres for Lunar New Year on Hong Kong TV...

ViuTV & ViuTV6 (Ch.99/96) went with an abstract 3D background this year, while continued to include their mascots in the animation (specifically the hedgehog introduced last year). The endboard looks a bit empty with minimal branding - maybe there used to be a slogan in the empty space?
www.youtube.com 

i-Cable's HoyTV & Hoy IBC (Ch.77/76) continued to update their programme junctions with the festivities, using the same template like last year. Unlike last year, their news channel Hoy Info hasn't adopted the festive look yet.
www.youtube.com 

After putting the great effort of recolouring their new ident pink in 2023, TVB Jade (Ch.81) created festive idents again, coincidentally incorporating two styles of dragons (as a mythical creature and as a recreation paraded by humans) on competing stations into one. The animation is... debatable, though the gold symbol at the end was in line with their past efforts. Sadly, the soundtrack is still from a past package - 2020, to be exact.
www.youtube.com 

Also like 2023, the ident is exclusive to Jade, while Pearl and FSI Channel (Ch.84/85) shared the same pile of gold with Jade on the DOG. J2 (Ch.82), on the other hand, went their own way.
www.youtube.com 

And RTHK Ch. 31, as of the time of writing (on LNY Eve), seems to be using their usual package, despite having been doing festive idents in previous years. They have a promo with celebrity best wishes, though.
www.youtube.com