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NBC is making its first significant change to the peacock since 1986. The new design, being implemented currently in stages and fully by next year, retains the well known design by Steff Geissbuhler (for Chermayeff & Geismar), but it has been redrawn to make it cleaner and to make it work in smaller sizes; additionally, the feather colors have been made brighter to match those used by Peacock. An exclusive report by NewscastStudio has confirmed the rebrand involved a still unnamed agency under the in-house supervision of NBCUniversal, and its use will be expanded to NBC News, NBC Sports, MSNBC and CNBC.




www.newscaststudio.com 

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In commemoration of this, here's a video showcasing the long history of NBC's logos and peacocks used since 1926:

www.youtube.com