[Medianext.MX]

The Polish broadcaster is actually changing their corporate symbol, dropping their connected boxes in use since 2003. 

Surely a strong contender to BBC in terms of rebrand inconsistency.

The TVP brand was very consistent up until TVP rebranded its three main channels back last year. All channels followed a clear logo design pattern until they botched it with the recent relaunch. To make things even worse, the new TVP 1/2/Sport packages were originally designed to feature the connected boxes logo, but someone at TVP thought it was better to have them a new wordmark.

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The initial stages of the designs looked much stronger that the current designs TVP use; they also used the current wordmarks, which were supposed to be placeholders.

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To add to the inconsistency, their cross-promo segment Do zobaczenia w TVP has the new (supposedly) corporate symbol and a new corporate branding system; additionally, they launched a charitable foundation, whose logo has the new corporate wordmark:

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Making things even worse, TVP ABC (their children's channel) relaunched around the same time TVP 1/2/Sport did so, with the connected blocks logo; however, when they launched a secondary channel focused on education, TVP ABC 2, they went with the new wordmark, which just makes the situation much more messy.

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Additionally, two other sub brands rebranded in the past few months: streaming platform TVP GO (which is gradually replacing streaming platforms TVP Stream and TVP VOD), which got an horrible imitation of the connected blocks logo using the new font, and international channel TVP Polonia, which got new graphics wholly in line with the new design concept whilst retaining their existing logo.



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