23-12-2022, 02:25 AM
I think the most surprising thing about that Newsnight report was the view of the advertising executive who couldn't get his head around how to charge for a subscription model which could also work in addition to advertising.
As with the reporter, he was stuck on the idea that it would be PPV for each programme (which certainly exists now for certain events), but didn't envision a more basic 'subscription per service' along the lines of Sky, BSB or ONdigital. They worked together with advertising, not seperate.
Clearly things have moved on in the last 37 years, and you wouldn't have expected any of them (or us) to think of the way we now stream much of our content, or even that it would be HD/4K.
Nobody can say what it will be like in another 37 years, but someone in 2060 will smile at our limited vision today.
As with the reporter, he was stuck on the idea that it would be PPV for each programme (which certainly exists now for certain events), but didn't envision a more basic 'subscription per service' along the lines of Sky, BSB or ONdigital. They worked together with advertising, not seperate.
Clearly things have moved on in the last 37 years, and you wouldn't have expected any of them (or us) to think of the way we now stream much of our content, or even that it would be HD/4K.
Nobody can say what it will be like in another 37 years, but someone in 2060 will smile at our limited vision today.
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