31-12-2022, 06:19 PM
(31-12-2022, 04:55 PM)James2001 Wrote:(31-12-2022, 01:37 PM)Stuart Wrote:
[*]Remarkably unrepresentative promo of what GMTV was going to be like at the start
Though GMTV wasn't like it was at the start by a few months into 1993 either
Bruce Gyngell said that he predicted the new company would be bankrupt by 1994:
youtu.be (from 6:20)
But ultimately it didn't make a profit until 1995 - a pre-tax profit of only £1m.
www.marketingweek.com
but there's an interesting quote in the above article that I don't think I've heard about before - "If we [GMTV] lose the 4m that Channel 4 gives us every year we’re in schtuck. We bid for the franchise based on getting the Channel 4 rebate." - so things could have been far worse and Gyngell's prediction could have rung true.