27-12-2022, 12:13 PM
No problem Kojak, thanks for the clarification it's appreciated.
I do work in TV so can say that typically a teleshopping 30 min slot (that's the unit the are sold) can range from £25-£150 depending on channel EPG positions, platforms, timeslot, inherited audience on channel, neighbourhood (is it near a major channel)
So it's very cheap to do, and channels want money at the end if the day.
You are right to look at the history of a manager so see tactics, but Australia media market Is nothing like UK - you can't launch independent stations on radio and TV the way we can here. The market is designed for old analogue licence holders to lock out new entrants, and pay TV operations to oniy take partnerships with who they choose.
In the UK Sky has to take 3rd party channels, Arqiva has to sell capacity of open market Freeview has to assign EPG numbers on demand. You can launch a TV and radio channel if you have a modest amount of cash. GB News (as a concept) could never have launched in Australia.
I do work in TV so can say that typically a teleshopping 30 min slot (that's the unit the are sold) can range from £25-£150 depending on channel EPG positions, platforms, timeslot, inherited audience on channel, neighbourhood (is it near a major channel)
So it's very cheap to do, and channels want money at the end if the day.
You are right to look at the history of a manager so see tactics, but Australia media market Is nothing like UK - you can't launch independent stations on radio and TV the way we can here. The market is designed for old analogue licence holders to lock out new entrants, and pay TV operations to oniy take partnerships with who they choose.
In the UK Sky has to take 3rd party channels, Arqiva has to sell capacity of open market Freeview has to assign EPG numbers on demand. You can launch a TV and radio channel if you have a modest amount of cash. GB News (as a concept) could never have launched in Australia.