10-01-2023, 02:27 PM
Interesting piece in Bloomberg, but largely old news, except for the tribunal stuff.
Can someone explain why major companies that are supposedly boycotting the TV station are happy enough to advertise on GB News Radio?
Is it more the agencies and not the companies themselves?
Interestingly they've only used reach and not share to compare Sky News/GB News/TalkTV.
Latest figures for December are:-
Sky News - reach 13.34%, share 0.77%
GB News - reach 4.52%, share 0.39%
TalkTV - reach 3.18%, share 0.10%
The positive metric for GB News is that those who tune in to the channel are watching for much longer.
Can someone explain why major companies that are supposedly boycotting the TV station are happy enough to advertise on GB News Radio?
Is it more the agencies and not the companies themselves?
Interestingly they've only used reach and not share to compare Sky News/GB News/TalkTV.
Latest figures for December are:-
Sky News - reach 13.34%, share 0.77%
GB News - reach 4.52%, share 0.39%
TalkTV - reach 3.18%, share 0.10%
The positive metric for GB News is that those who tune in to the channel are watching for much longer.