10-01-2023, 04:00 PM
The real growth for GB News is the radio station where conservative speech performs better on that medium than on television and are closing the gap between them and TalkRadio.
I can't help thinking that their backers may have had more money to play with and actually make some if they were an audio only platform while having radio EPG slots on Sky, Freesat, Freeview and Virgin.
If anything, the pattern shows that people like this stuff on radio, but won't necessarily want to watch it which for News UK is even more of a massive clanger as their channel is performing even worse than GBN. Global clearly had the hindsight to keep their video output on LBC for social media clips and occasional live streams on Global Player and YouTube.
I can't help thinking that their backers may have had more money to play with and actually make some if they were an audio only platform while having radio EPG slots on Sky, Freesat, Freeview and Virgin.
If anything, the pattern shows that people like this stuff on radio, but won't necessarily want to watch it which for News UK is even more of a massive clanger as their channel is performing even worse than GBN. Global clearly had the hindsight to keep their video output on LBC for social media clips and occasional live streams on Global Player and YouTube.