12-01-2023, 11:36 AM
(10-01-2023, 05:15 PM)derek500 Wrote:December 2021 was a massive news month with the reintroduction of restrictions due to the omicron variant, the introduction of Covid passes and the revelations of the secret lockdown parties in Downing street including the resignation of Allegra Stratton.(10-01-2023, 04:00 PM)London Lite Wrote: The real growth for GB News is the radio station where conservative speech performs better on that medium than on television and are closing the gap between them and TalkRadio.
Radio has done well, but looking at TV's yoy reach and share that's the real growth. And that doubling in share is despite the launch of TalkTV. Concerning data for Sky News with a 25% and 15% drops in reach and share respectively.
Dec 2021
Sky News - reach 17.62%, share 0.91%
GB News - reach 3.74%, share 0.20%
Dec 2022
Sky News - reach 13.34%, share 0.77%
GB News - reach 4.52%, share 0.39%
As we've seen when big news breaks like the Queen's death, BBC NC and Sky News surge while the culture war channels stay static.