17-01-2023, 04:30 PM
Also worth noting in that article is...
This may perhaps in part explain why some advertisers are appearing on radio despite appearing to boycott the TV output.
Quote:GB News uses Sky’s TV sales arm to sell its on-air advertising space, the Kiss and Jazz FM owner, Bauer, handles its radio advertising and the Daily Mail’s commercial arm is responsible for digital advertising.
This may perhaps in part explain why some advertisers are appearing on radio despite appearing to boycott the TV output.
Formerly 'Charlie Wells' of TV Forum.