28-01-2023, 12:08 AM
(27-01-2023, 08:39 PM)matthieu1221 Wrote: Arguably all Murdoch needs to do is manage for TalkTV to outlast GBNews. Maybe that's his sole goal at this point? Clearly they aren't going to win in terms of ratings so maybe all they are attempting to do is outlast them financially?
It's an old trick Murdoch used in the UK for his newspapers, although when Murdoch launched a free tabloid newspaper 'thelondonpaper' in 2006, the Daily Mail who used to own the London Evening Standard, started a spoiler title called London Lite to eat into their share and keep the viability of their paid Standard title.
'thelondonpaper' ceased publication in 2009 after gathering massive losses, which I think will be reproduced with TalkTV when the majority of their audience are listening via radio platforms than on tv.