28-01-2023, 10:49 PM
I actually think they missed a trick, and made a rod for their own back, by not employing presenters from a broader range of the political spectrum.
When you consider the highest rating talk radio discussion programme in the UK is James O’Brien on LBC, it seems clear that there’s an audience for opinion based programming from the left as well the right, and that both sides can comfortably co-exist on the same station.
Plus if you’re trying to gain an audience through getting people fired up on different topics, surely a broader range of opinions is going to help with this more than having lots of people agreeing with each other.
Employing a more balanced range of presenters would also give GB News more credibility and leave them less open to accusations of being simply a mouthpiece for what critics might refer to as ‘gammon’.
If they really wanted to push the envelope and show how radical they are, they should offer Owen Jones a show.
When you consider the highest rating talk radio discussion programme in the UK is James O’Brien on LBC, it seems clear that there’s an audience for opinion based programming from the left as well the right, and that both sides can comfortably co-exist on the same station.
Plus if you’re trying to gain an audience through getting people fired up on different topics, surely a broader range of opinions is going to help with this more than having lots of people agreeing with each other.
Employing a more balanced range of presenters would also give GB News more credibility and leave them less open to accusations of being simply a mouthpiece for what critics might refer to as ‘gammon’.
If they really wanted to push the envelope and show how radical they are, they should offer Owen Jones a show.