09-02-2023, 01:39 PM
(09-02-2023, 12:57 PM)Stockland Hillman Wrote:Each outlet will have their own style guide and form of associated presentation. Sky, for example, have employed capitalisation in their ticker format.(09-02-2023, 10:39 AM)Adsales Wrote: They're now actually acting exactly like the Express, down to the random capitalising of words in the headlines!
Met Office announces a major Sudden Stratospheric Warming event is now underway which will DISPLACE the Polar Vortex - UK facing "COPIOUS amounts of snow"
Not only did they take the copious amounts of snow quote from infamous Exacta Weather (same as the Express and never right) but they have actually misrepresented it. It says "we could be looking at a prolonged cold period of around two weeks during March with some potentially copious amounts of snow.”
Make it worse, this new "style" isn't limited to weather clickbait.
Nicola Bulley diver ENDS SEARCH...
North Korea... BIGGEST EVER military parade
PMQs: Tory MPs LAUGH as Sir Keir Starmer claims Labour can be trusted on Nato
Donald Trump to RETURN to Facebook and Instagram.
I'm not sure if going after the ever-dwindling Express readership ties in with becoming the biggest news channel by 2028 but who knows. Maybe the apparent huge silenced minority is actually much bigger than anyone thinks
Looking at facts rather than assumptions..sorry FACTS
Express is Number #10 uk news website, #55 most visited overall in UK. For comparison The Sun is only #8
www.similarweb.com
According to trade publication Press Gazette its had significant growth over last 2 years.
So it's pretty obvious given the brand demographics that writing and headline style would give hints for GB News to copy.
Everyone changes style and story selection to win online. For example BBC Newsbeats #2 top story as I write:"Kardashian's vaginal health gummies upset experts"
As for the headlines, it's clear the idea behind capitalisation that isn't just proper nouns relates to adding an emphasis to the story. 'Met office warns of snow' compared with Met Office WARNS of snow' adds a degree of the editorial slant, although its typically found in publications with a lower reading age (and less complicated headline descriptor in general) than some other print publications. In that sense, it's perfectly in-keeping for GB News to try and angle their headlines to a format which is, on the whole, more familiar with their target audience of Daily Express/Mail type readers.
It is fascinating though and a proper analysis of their brand will, I suspect, support some of the more directive messaging these sort of approaches reveal.