09-02-2023, 02:19 PM
(09-02-2023, 12:57 PM)Stockland Hillman Wrote:(09-02-2023, 10:39 AM)Adsales Wrote: They're now actually acting exactly like the Express, down to the random capitalising of words in the headlines!
Met Office announces a major Sudden Stratospheric Warming event is now underway which will DISPLACE the Polar Vortex - UK facing "COPIOUS amounts of snow"
Not only did they take the copious amounts of snow quote from infamous Exacta Weather (same as the Express and never right) but they have actually misrepresented it. It says "we could be looking at a prolonged cold period of around two weeks during March with some potentially copious amounts of snow.”
Make it worse, this new "style" isn't limited to weather clickbait.
Nicola Bulley diver ENDS SEARCH...
North Korea... BIGGEST EVER military parade
PMQs: Tory MPs LAUGH as Sir Keir Starmer claims Labour can be trusted on Nato
Donald Trump to RETURN to Facebook and Instagram.
I'm not sure if going after the ever-dwindling Express readership ties in with becoming the biggest news channel by 2028 but who knows. Maybe the apparent huge silenced minority is actually much bigger than anyone thinks
Looking at facts rather than assumptions..sorry FACTS
Express is Number #10 uk news website, #55 most visited overall in UK. For comparison The Sun is only #8
www.similarweb.com
According to trade publication Press Gazette its had significant growth over last 2 years.
So it's pretty obvious given the brand demographics that writing and headline style would give hints for GB News to copy.
Everyone changes style and story selection to win online. For example BBC Newsbeats #2 top story as I write:"Kardashian's vaginal health gummies upset experts"
Let me rephrase that to make you happy
[...[given the ever-dwindling Express readership within the Express' (and GBN's) target audience (right off centre) [...]
The largest group of users of the Express website is under 44 and spends more time reading the BBC, Guardian and even Daily Mirror websites than they spent on express.co.uk.
The largest share of traffic to the Express website comes from social media posts which criticise the content of linked articles and where the comments have negative views of the content by a ratio of 70/30.
Of course none of that is really relevant to GBN and the discussion here. The simple reason for the change in "style" on the GBN website is the hiring of the former Express' Editorial Director (he was also responsible for the relaunch of the Daily Star and OK! websites) and making him CDO.
Whether the change of "style" he has introduced will actually increase GBN's audience or do anything for its reputation is a very different question. It's fair to argue that the brand is known for what it is known by now. Applying an Express "style" is unlikely to appeal to those who have made up their mind about GBN, in fact it further reinforces that it is "for the same people who read the Express" and also undermines any attempt of appearing trustworthy, which is why I said what I said earlier