09-02-2023, 10:15 PM
(09-02-2023, 09:34 PM)MFTJA Wrote: GBN could easily position themselves as a high-brow, right-wing station, but they don’t seem to care about their reputation at all.
I still follow them on Twitter (more for entertainment than “news”) and the content gets worse day-by-day. For example, an article was published with this headline earlier: “Iconic high street fashion chain to shut shops for good THIS MONTH just weeks after last round of closures“. This article was about New Look - hardly that “iconic,” furthermore, they seem to be closing 6 poorly performing stores, and opening 4 new ones. This is far from drastic and is how businesses tend to work.
I’d imagine that more of the “respected“ presenters will start to leave GB News in due course. This would leave the channel full of conspiracy theories and echo chambers, but surely a channel based on those two things cannot survive for long.
The same New Look story was on Mailonline in similar terms and every Reach PLC site. Unfortunately it's the horror of SEO writing (based on search terms) and Buzzfeed style.
I really don't think it works well for them
GB News sweet spot is company and chat with cosy presenters doing mid market 55+ appeal stories all day with a Farage and Wooton to give it a bit of bite at prime time.
Basically 2005-10 Sky News and ITV daytime before the media needle on 'acceptable content' moved to its current extreme.
They could really clean up 22:30-00:00 with a warmer paper review slot, the current guest rota is to 'one note ' unfunny male comedy. Simon McCoy with a decent guest rota would be perfect fit, would demolish the remaining ratings of Sky News, which feels to me like a university staff meeting on zoom. So worthy, so 'correct',so dull.