12-03-2023, 01:10 PM
(12-03-2023, 12:40 PM)Pips2022 Wrote: The cr*pness of their output last night- and the clips that have gone viral- actually do damage their brand. Future contributors or higher-end presenters like Michael Portillo or Camilla Tominey might be wondering who came up with such self-defeating poor PR.
A real own goal (no pun intended) which made GB News look more like the Daily Star/Sport than the Daily Telegraph sort of channel they’re aiming to be.
I don’t think they are trying to be a ‘Telegraph on TV’ type outlet. If anything it seems to be much more like a televised Daily Express. The marketing is very brash, like the Express. Think ‘The World’s Greatest Newspaper’ vs ‘The People’s Channel’. The headlines on their website are exactly like the ones you see on the Express website. The editorial slant is very similar… I could go on.