20-03-2023, 01:18 AM
It seems to me that GB News is seeking alternative ways of revenue rather than just seek TV advertising. By the looks of it, they will target revenue from the following:
1) Radio advertising (providing their share of listeners go up in the future)
2) Website (through digital clicks and Google Adsense)
3) App services (stream advertising)
4) Youtube and TikTok
5) Programme sponsorship (though they would need a settled schedule for that to happen)
6) Merchandising
Let's face it, they are never going to get the amount of viewers to make money from TV advertising hence why they are adopting more unorthodox methods of bringing in revenue. It may just work and they could turnover a profit. However, they need to concentrate on what works and what doesn't right now, otherwise, they may not make it to 2028.
1) Radio advertising (providing their share of listeners go up in the future)
2) Website (through digital clicks and Google Adsense)
3) App services (stream advertising)
4) Youtube and TikTok
5) Programme sponsorship (though they would need a settled schedule for that to happen)
6) Merchandising
Let's face it, they are never going to get the amount of viewers to make money from TV advertising hence why they are adopting more unorthodox methods of bringing in revenue. It may just work and they could turnover a profit. However, they need to concentrate on what works and what doesn't right now, otherwise, they may not make it to 2028.