20-03-2023, 01:43 AM
(20-03-2023, 01:18 AM)KrazyKei Wrote: It seems to me that GB News is seeking alternative ways of revenue rather than just seek TV advertising. By the looks of it, they will target revenue from the following:
1) Radio advertising (providing their share of listeners go up in the future)
2) Website (through digital clicks and Google Adsense)
3) App services (stream advertising)
4) Youtube and TikTok
5) Programme sponsorship (though they would need a settled schedule for that to happen)
6) Merchandising
Let's face it, they are never going to get the amount of viewers to make money from TV advertising hence why they are adopting more unorthodox methods of bringing in revenue. It may just work and they could turnover a profit. However, they need to concentrate on what works and what doesn't right now, otherwise, they may not make it to 2028.
Thats a fair list of revenue streams.
Reality Is linear TV advertising (delivered over the air) is very low paying for anyone except ITV1.
Biggest earners and video ads that play on Big screens (smart TV, roku, firesticks etc)
These get around 10x more ££ per thousand.
Page views on site for text stories are pretty low payers these days; but if they ram 2 or 3 video clips with preroll into a story with other display ads, then its worthwhile.
The problem is the winning strategy to get to £8-10m UK revenue and be No1 news channel is a different strategy than an international clickdriven one.
They have 3 different businesses fighting in one entity: a UK tv/radio news talk channel that could overtake Sky if the focus on over 40s slightly northern audiences and their interests; an opinion channel that does uk culture war/daily mail comment section fans; and international English language version of news lite and hard opinions, written for OUTRAGE and SHARING
The problem is each section stops the other ones from performing as well as they could