25-05-2023, 11:45 AM
(23-05-2023, 11:03 PM)KrazyKei Wrote: Well the facts don't lie. Dan has cracked the six-figure threshold. I'm pretty sure Nigel has done the same in the past but again, please correct me if I am wrong.
I'm not sure if it's possible that GB News will crack the seven-figure threshold on a regular basis in the distant future but if it were to happen, could that mean big-money advertising on the linear channel?
They'll never crack 7 figures. The channel's problem remains that while their overall numbers might be getting bigger, they're just attracting the same type of viewer; they're not bringing in demos that are particularly attractive to advertisers. Until the day they can bring in ABC1s, which just isn't going to happen because of the politics of the channel, they're not going to draw in big advertisers that want to target that demographic.