26-05-2023, 05:20 PM
The problem with Talk TV is that it's more of the same. Both channels are going for the same audience who are into an already niche sub-section of society who get wound up about supposed culture wars.
I think where GB News wins is that the target audience see it as a renegade channel where as Talk TV is owned by a "MSM" newspaper publisher which is part of the establishment.
What I believe Murdoch has tried to do with Talk TV is the old fashioned spoiler technique used by newspapers when a competitor comes into the market by providing an almost identical product to GB News to ensure News UK continues to have the larger share of the right-wing media market. But it hasn't worked on television at least. They might as well invested in beefing up Talk Radio without the need for a linear tv channel.
I think where GB News wins is that the target audience see it as a renegade channel where as Talk TV is owned by a "MSM" newspaper publisher which is part of the establishment.
What I believe Murdoch has tried to do with Talk TV is the old fashioned spoiler technique used by newspapers when a competitor comes into the market by providing an almost identical product to GB News to ensure News UK continues to have the larger share of the right-wing media market. But it hasn't worked on television at least. They might as well invested in beefing up Talk Radio without the need for a linear tv channel.