14-07-2023, 07:00 PM
(14-07-2023, 06:54 PM)Jon Wrote: Is the fact viewers are watching for longer a good thing though? Could it means they’re less economically active? So you’ve got viewers watching for longer, but if they’re retired and there less of them is that any good for advertisers?
This is exactly it and why they're struggling to attract the ABC1 advertisers. Along with the dodgy contributors who help attract that Old/downmarket audience