[matthieu1221]

Is the fact viewers are watching for longer a good thing though? Could it means they’re less economically active? So you’ve got viewers watching for longer, but if they’re retired and there are less of them is that any good for advertisers?

Funnily enough, GBNews's spiritual sister CNEWS over in France does poorly when the weather is good outside, on weekends and on holiday seasons -- disproportionately-so compared to the proper news channels which have a rather stable viewership. You can guess the demographics.

[LondonViewer]

This is exactly it and why they're struggling to attract the ABC1 advertisers. Along with the dodgy contributors who help attract that Old/downmarket audience

Even if they had a better audience profile it still wouldn’t work. I don’t see how you could run a profitable news/opinion channel in this country. Audience isn’t there and TV advertising is too cheap in the UK. Maybe in ten years time and if it was a streaming channel being run off the back of an existing news gathering operation. Maybe.

[derek500]

Is the fact viewers are watching for longer a good thing though? Could it means they’re less economically active? So you’ve got viewers watching for longer, but if they’re retired and there are less of them is that any good for advertisers?

Appointment to view programming rather than rolling news, I expect.   Sky have tried/are trying more ATV programmes in their primetime slots, but they don't appear to be working.

[Brekkie]

Their viewers are watching for longer as the channel targets people who want a singular view on an issue repeated and repeated rather than plurality of opinion and issues.

I know they keep boasting about beating Sky News and fair play to them for doing that occasionally - I've no issue with respecting their genuine victories rather than their attempts to spin something as more than it is.

Not seeing the BBC News Channel figures in comparison though - I'm guessing that is still significantly ahead but if recent changes have seen the BBC lose viewers are they going to GB News rather than Sky News?

[Stockland Hillman]

Their viewers are watching for longer as the channel targets people who want a singular view on an issue repeated and repeated rather than plurality of opinion and issues. 

If only there was an Independent media regulator that look at facts rather than subjective opinion. Oh wait there is, and they did.

GB News scored comparably to many PSB broadcasters on viewers scores on range of options and such metrics.

www.ofcom.org.uk 

News consumption in the UK - Ofcom
This report provides key findings from Ofcom’s 2022 research into news consumpti…
  Source: www.ofcom.org.uk

Figure 4.5 of the report,  page 30

Let's deal in facts rather than misinformation

[tmf9]

That's the opinion of just 124 GB News viewers who took part in the survey. What does it really prove? If we're to give that survey any credibility then CNN is the best performing news channel in the UK on all metrics.

[London Lite]

And those 124 viewers who enjoy GBN output are going to say that in the survey because it reflects their view even if the output is very insular.

[Adsales]

If only there was an Independent media regulator that look at facts rather than subjective opinion. Oh wait there is, and they did.

GB News scored comparably to many PSB broadcasters on viewers scores on range of options and such metrics.

www.ofcom.org.uk 

Figure 4.5 of the report,  page 30

Let's deal in facts rather than misinformation

Let’s deal in facts so while we discuss ratings and shares, why not throw a survey in that asked viewers about their opinions of different news channels! Heard it all now… 🙈

[Stockland Hillman]

Let’s deal in facts so while we discuss ratings and shares, why not throw a survey in that asked viewers about their opinions of different news channels! Heard it all now… 🙈

Sigh

1 - This data is published by Ofcom and met their standards of evidence for the purposes it was used for. No more, no less.

2 - The data was suggested in response to a singular subjective view by Brekkie to demonstrate that their conjecture on the desires and motives of GB News viewers isn't supported by evidence published by the regulator 

3 - NOBODY was using or confusing the issue of BARB  reach or share with  Ofcom research on content perception, you demean yourself by inventing arguments nobody is making to try and score points.

[Adsales]

Sigh

1 - This data is published by Ofcom and met their standards of evidence for the purposes it was used for. No more, no less.

2 - The data was suggested in response to a singular subjective view by Brekkie to demonstrate that their conjecture on the desires and motives of GB News viewers isn't supported by evidence published by the regulator 

3 - NOBODY was using or confusing the issue of BARB  reach or share with  Ofcom research on content perception, you demean yourself by inventing arguments nobody is making to try and score points.

Sigh indeed. The ongoing discussion is about ratings, share and reach. You implied (in fact stated) that facts are needed and cited a viewer survey. It does has nothing to do with what is being discussed regardless of how the survey was conducted or by whom. 

The current discussion started by a poster claiming the “gap is closing rapidly” and cherry-picking YoY figures, entirely ignoring BARB changes last summer and the more obvious fact that ratings have barely improved since last September.

As for your cited survey, we don’t have the data tables and the sample was minute. While I have no intention on making any judgment on the survey quality, it is surprising that CNN comes out on top. After all that’s a channel that barely registers viewing figures in the UK.