15-07-2023, 10:45 AM
(14-07-2023, 06:54 PM)Jon Wrote: Is the fact viewers are watching for longer a good thing though? Could it means they’re less economically active? So you’ve got viewers watching for longer, but if they’re retired and there are less of them is that any good for advertisers?
Appointment to view programming rather than rolling news, I expect. Sky have tried/are trying more ATV programmes in their primetime slots, but they don't appear to be working.