15-07-2023, 03:35 PM
(15-07-2023, 03:05 PM)Stockland Hillman Wrote: Sigh
1 - This data is published by Ofcom and met their standards of evidence for the purposes it was used for. No more, no less.
2 - The data was suggested in response to a singular subjective view by Brekkie to demonstrate that their conjecture on the desires and motives of GB News viewers isn't supported by evidence published by the regulator
3 - NOBODY was using or confusing the issue of BARB reach or share with Ofcom research on content perception, you demean yourself by inventing arguments nobody is making to try and score points.
Sigh indeed. The ongoing discussion is about ratings, share and reach. You implied (in fact stated) that facts are needed and cited a viewer survey. It does has nothing to do with what is being discussed regardless of how the survey was conducted or by whom.
The current discussion started by a poster claiming the “gap is closing rapidly” and cherry-picking YoY figures, entirely ignoring BARB changes last summer and the more obvious fact that ratings have barely improved since last September.
As for your cited survey, we don’t have the data tables and the sample was minute. While I have no intention on making any judgment on the survey quality, it is surprising that CNN comes out on top. After all that’s a channel that barely registers viewing figures in the UK.