15-07-2023, 04:52 PM
(15-07-2023, 03:35 PM)Adsales Wrote: Sigh indeed. The ongoing discussion is about ratings, share and reach. You implied (in fact stated) that facts are needed and cited a viewer survey. It does has nothing to do with what is being discussed regardless of how the survey was conducted or by whom.
The current discussion started by a poster claiming the “gap is closing rapidly” and cherry-picking YoY figures, entirely ignoring BARB changes last summer and the more obvious fact that ratings have barely improved since last September.
As for your cited survey, we don’t have the data tables and the sample was minute. While I have no intention on making any judgment on the survey quality, it is surprising that CNN comes out on top. After all that’s a channel that barely registers viewing figures in the UK.
The context for my post is clear, Brekkie was quoted and their point responded to.
On "topic" the market position of GBN has changed. It regularly wins 15m and 1h slots accross the day, as well as prime time. Poor Sky and BBC performance as much as its own success.
It's fair to say overall growth is stagnant , but we haven't reached Sep so don't have YoY. Looking at the numbers very quickly, and I would say that primetime opinion has lost some audience reach/share overall - which does support the analysis here and elsewhere that there is a ceiling for hyper woke topics.
Clear growth in topical daily shows like Breakfast and the new daytime lineup suggests the audience is there if they tone down the extreme.
Remember, ITV Daytime and Sky News was doing discussion and panels in 2010s on topics which would now be considered culture war fodder, and had extreme guests such as Katy Hopkins, Milo and Owen Jones; GB News in daytime is pretty much 5s Wright Stuff circa 2014. This appears to be where the audince is, and if they are smart where GBN will throw everything at, not dumb stunt shows with Tory MPs.
Even the supposed ' Hard right' Patrick Christys is more a poundland Nick Ferrari on LBC until covid took him safe establishment "centre" ground.
Will this be enough to grow a profitable media business? Probably not, as London Lite rightly said, UK TV ad CPT is terrible