04-11-2023, 05:40 PM
(03-11-2023, 09:41 PM)Luc Wrote: Weren't The Live Desk's ratings shocking and often the channel's lowest of the day? They've not been afraid to ditch shows previously.
There isn't a market for straight daytime rolling news outside of Sky and BBC - GB News are just better off dropping any pretensions of being a 'news' channel outside of the moderately successful breakfast slot and go all in on their extreme right wing commentary - which they probably would do were it commercially viable and they could sneak it past Ofcom. Note they haven't been fined for any of their breaches so far.
If they did ditch the news coverage, they would forfeit any EPG positions in the News category, and be lumped in with general entertainment. It's a perverse setup, in that they want to be seen as a news network for EPG and clout, but to do what they want to do, it needs to be classed as non-news content.