17-11-2023, 08:48 PM
(17-11-2023, 07:08 PM)James Wrote: My views are the complete opposite of yours. I'm rather keen on what we've seen of the Good Afternoon Britain branding so far.
The whole package has a much more professional feel to it, and is probably the smartest graphics we've seen from GB News to date.
The channel has come a long way from the left-aligned gradient boxes with the programme title in Montserrat that we saw at launch. Some programmes still carry that style of graphics, but it's rather cheap and tacky.
The new graphics and music are far more premium looking, to the point that I think Erron MUST be involved at this point.
I understand how someone could think that
It's a legitimate viewpoint.
The new branding elements are all very professionally done. But good design achieves a goal - it sets a tone as well as functional uses. One thing GBN has is its far warmer than BBC & Sky News in style, do they want to bin that to be another clone?
The current studio set is very limited, but they've done alot since the poor launch. Many designs are warm with oranges, light blues as well as dark, purples as well as reds.
Compare to Talk TV, Where the colour pallete is limited, the music annoying, and the master logo is frankly, embarrassingly amateur design for a multi billion dollar media group. Golden rule for excellent design is make it work 2D single colour before motion/3d treatments.
It's certainly interesting to see something new, and to talk about presentation of the channel rather than * other * things