05-01-2024, 09:56 PM
Incidently audio watermarking does have an impact on audience figures particularly in radio. Years ago Kelvin Mckensie, then head of Talk Sport commissioned a survey using audience meter watches to rival/challenge Rajar. The end result was that the speech stations all saw increases over their Rajar figures - not just Talk Sport but LBC and Radios 4 and 5
One issue was that headphone listening wasn't counted, the other issue was that the watermarking boxes at radio stations did occasionally make their output audible rather than sub audible - they're more reliable now
One issue was that headphone listening wasn't counted, the other issue was that the watermarking boxes at radio stations did occasionally make their output audible rather than sub audible - they're more reliable now