16-01-2024, 08:10 PM
(16-01-2024, 07:16 PM)BBI45 Wrote: BARB have gone back and updated their figures for GB News on New Year's Eve. Unsurprisingly, there's quite a significant drop.
x.com
Its a shame that while reporting on misleading information, that tweet misleads.
It's more accurate to say BARB gave misleading data to its clients and has had to restate the data.
The tweet implies that GB News gave inaccurate data that BARB has stepped in to correct, which isn't the case at all.
Professionally embarrassing for BARB and it raises legitimate questions on its methodology and significant doubt that its "new" interpretation of old data is any more accurate than the first.