30-01-2024, 01:48 PM
(17-01-2024, 04:10 PM)Fluffy Bunny Feet Wrote: Either way, NONE of these viewing figures are great for a national audience compared to Regional news slots. Local BBC, for example, consistently get more viewers and a greater audience share.
GB News has invested hard with getting on-air personalities that will attract audiences, Eammon Holmes, Nigel Farage, and the conservative politicians, not to mention the others. I'm not sure what the viewing figures would be if they opted for a more standard news channel approach.
Also, I struggle to see how reflective these rating figures actually are these days for reasons such as: Sky News/BBC News are often broadcast in public spaces and offices, GB News is not. Then there those that view via the websites, apps on phones, apple and other smart TVs, YouTube etc. Also, Sky and BBC are viewed internationally (which yes, does play to GB News's marketing approach).
I'm just not sure how holistically relevant live TV rating actually are nowadays.