21-02-2024, 12:45 PM
(21-02-2024, 01:41 AM)London Lite Wrote: Cue plenty of radio adverts for South Wales small businesses.
Sky Media are responsible for that. Whoever is the Account Manager responsible for that region should probably get a raise as they are seemingly the only person in the industry able to sell ad-time on GBNews.
Has there ever been a confirmation TalkTV hire Sky Media to do the same? It tends to have a slightly more diverse range of advertisements, and NewsUK must have a big internal ad-marketing department for the rest of their media empire? Supermarkets got cold-feet from GBNews a long, long time ago when a small coordinated campaign proudly boasted about haranguing their customer service teams for the sin until they dropped advertising on a channel they don't watch. TalkTV on the other hand seem to have plenty of Tesco and Aldi ads. Presumably a cross-buy with the papers and they decided years ago to not care about the loud few who make a job of proudly yelling at their call centre for "funding Murdoch".
Last time I heard GBNews Radio the ad space seemed to be almost entirely break-filler with the occasional National Lottery advert so Bauer could barely sell the space at all even with RAJAR's trademark hilariously inflated "reach" claims. At that point why not just sell to The National Lottery direct, I guess.