05-03-2024, 10:42 PM
(05-03-2024, 09:36 PM)cando Wrote: Those are horrific results. 4.2m in ad revenue across an entire year 😳. Less than 100k a week.
From what I can gather, besides major slots on major channels, advertisers don’t pay for specific channels, they just pay for X number of adverts across a channel portfolio, and they will appear all over the place
The issue was that early doors people thought an advertiser had paid specifically to advertise on GB News so there was that campaign online where brands were being threatened with a boycott and as it wasn’t their argument to have, the advertisers pulled out
Personally I found it a bit over the top, if Tesco had an advert in the middle of Eamonn Holmes’s show, I’d hardly think there were endorsing any opinions anyone might have had