[Brekkie]

CITV always feels like it’s not loved by ITV, look at how it wasn’t included in the recent rebranding (though some have said it may happen in the New Year). Long gone are the days of in vision presenters and even out of vision continuity, now even most trailers say that a programme is “on CITV” with no details of time, etc.

As I understand it, CITV's dedicated presentation department was cut down and then disbanded around 2015-16, with any remaining bare minimum obligations (i.e. the "on CITV" promos) now in the hands of effectively anyone available at ITV - programming commitments were shifted onto existing genre commissioners as well. Since that period at the very least, there hasn't been anyone working at ITV singularly to look after their children's output.

To be fair though the content is pretty heavily promoted on ITV1 - I probably see more ads for CITV than I do for CBeebies/CBBC, although admittedly I watch more of ITV.

Would be interesting to see the data for the amount of new (UK) content on all the childrens channels actually.