Absolute Radio to switch off all AM transmitters across the UK

(30-11-2023, 09:27 PM)Spencer Wrote:  Hmm. That logo looks a bit over-thought to me - the kind of thing that you get when too many people have an input into something. And using a ‘play icon’ has become a bit of a cliché too. They could do with something simpler.
The old one was pretty simple, and incredibly dated. The new is a vast improvement, I can see it being used a lot better, I mean what can you do with this?

   
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(01-12-2023, 03:36 PM)Stooky Bill Wrote:  The old one was pretty simple, and incredibly dated. The new is a vast improvement, I can see it being used a lot better, I mean what can you do with this?
Agreed, the old logo was a bit dated, and certainly not the most inspiring in the world, but Bauer did use the triangle from the logo as a device in various contexts, such as here:

   

You can do a lot more with a simple logo than a complicated squiggly one. You only have to look at the world's best known and most iconic brands to see that.
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Bauer is dropping the remaining heritage brands from the Hits Radio Network, with all rebranding to the Hits Radio brand from April:

www.bauermedia.co.uk 
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I don't understand why they bothered retaining Gem for such a short period of time.

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(10-01-2024, 06:40 PM)Medianext.MX Wrote:  Bauer is dropping the remaining heritage brands from the Hits Radio Network, with all rebranding to the Hits Radio brand from April:

www.bauermedia.co.uk 

There's already a topic on this here:

pres.cafe 
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(10-01-2024, 06:51 PM)WillPS Wrote:  I don't understand why they bothered retaining Gem for such a short period of time.

There's a "Hits Radio UK" on the same multiplex as Gem, I'm assuming that will be going. Hopefully they can use the data freed to up the bitrates elsewhere- GHR on there is still mono for god's sake.

Literally just a matter of weeks since Gem went DAB only (with GHR taking over on FM), like you say it seems pointless.
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Radio 4 on 198LW to remain on air for another year:
mediumwave.info 
[-] The following 2 users Like Stooky Bill's post:
  • IronRoad, Spencer
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It will be interesting to see if the MW relays carry on until March 2025 as well….. our local AM site in Plymouth only has Radio 4 left on it…
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I presume the Long Wave opt outs will still end next month?

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I suppose the question is whether the BBC is going to continue to feed the transmitter. Wasn't it France where an LW transmitter played a similar role, but just carried silence once the broadcaster washed its hands of it.

Given the BBC often pleads poverty it probably wouldn't be a good look to keep it running for the benefit of the privatised energy industry - It would make sense for that sector to cover the running costs for the extended period, whether the BBC feeds audio to it or not.

As official confirmation that *something* is going to continue - the ENA website says March 2025 also www.energynetworks.org 
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