[Medianext.MX]

First pictures of WBD’s rooftop space for the Paris 2024 games:

up.metropol247.co.uk 

The rooftop space (named the WBD House) is located at the Hotel Raphael, and overlooks the Eiffel Tower and the Arc de Triomphe; the set will be used mostly for longform analysis programming. Hotel Raphael will also houses four full production studios, which will be alternately used by English, French, German, Italian, Polish and Swedish-language programming. Spanish, Finnish and Danish will have to be content with CNN-style flashcam broom cupboards (even CNN will use one of these for Olympics reporting).

Additionally, new programming will be airing in the runup to the event, including a weekly series on selected European Olympians, and an human-interest magazine, and a branded content production done in collaboration with Red Bull Media House/ServusTV. Eurosport will also repeat its Thierry Henry two-hour documentary in the run-up. These documentaries will be available on discovery+ and will eventually be rolled into Max for selected territories (initially in the Nordics, Spain, Portugal, Andorra, Central and Eastern Europe, later in Poland and France, plus the relaunch of HBO Max in the Netherlands and its expansion to Belgium) when it launches May 21.

Further programming involves strong cross-brand synergies with other WBD properties, including Looney Tunes characters, where Bugs Bunny will lead a series of filler segments, Sports Made Simple, oriented to children; this expands an Olympic-themed licensed product offering jointly done by the IOC, WBD and select NOCs. Additionally, Eurosport’s Olympic microsite has been rolled out from today.

media.discoverysports.com