[Newshound47]

No it doesn't and the audience for Radio 2 isn't exactly young.

I actually think he’s right, that it’ll be perception rightly or wrongly from alienated listeners. It’s also likely how the press will report it.

At this stage DAB Radio 2 Gold is almost needed to cater for those who are too old for Radio 2 but there isn’t an obvious BBC offering for, although it won’t be allowed to happen. This general direction is good news for Boom Radio though.

To me it feels like society has developed a larger cultural age divide in terms of music and television than perhaps when people born in 1940’s-1970’s were younger because of so many more choices. That will obviously have an effect on making services appeal to a cross section of age groups. 20 years the top names in current chart music were often household names with a lot of people of all ages at least knowing the name. But that is not so much the case anymore - only a few current chart stars are well known across the ages.

Politics and current affairs have a different divide in terms of views but interest is there across the age groups and sport is not so affected by the age divide.