[Division2023]

The lack of new sung jingles for Owain / Scott made me think there might a bit of a refresh coming. Equally could be just cost.

The travel jingle change last year was a bit of a random one. I wonder why they removed the singing. Again, is it related to cost somehow?

There’s been discussion about features and I think that’s been lost in the discussion about presenter changes at Radio 2. Steve Wright and Simon Mayo’s shows were littered with features that require production. Think how much work was needed to create the factoids for example, or booking guests for Steve Wright or Simon Mayo to interview.

The changes have led to a much cheaper, slimmed-down offering. The half-wowwer, the shiny happy playlist, the handbag thing Michelle Visage does - these are all just songs played back-to-back. Back-to-back tracks are far more common today across the station.

It’s cut backs.

They started playing the sungless travel jingle when the Queen died as it would have been bad taste to play sung jingles during the mourning period, somehow they used this as an excuse to get rid of the sung version permanently.