03-03-2023, 04:59 PM
(03-03-2023, 04:25 PM)Spencer Wrote:Whilst some commercial radio stations have closed in the past due to not being able to merge programmes with others. I think there is a tendency to pretend regional TV or local radio isn’t viable, when in reality what’s meant is it’s not as profitable as less regional TV and local radio.(03-03-2023, 08:37 AM)Stooky Bill Wrote: Were they? If they were I think it was diminishing - ad spend has been reducing for years and Covid didn't help. AIUI out of the ones Bauer bought a couple of years ago the only ones that made money were Pirate FM and Lincs FM, hence they were keptThis isn’t true. Many of the UKRD stations were highly profitable. Stray FM, for example, was an absolute cash cow for the group. Eagle also did particularly well, as did Yorkshire Coast who had the highest percentage audience reach of any station in the country.