[AaronLancs]

I am surprized by the lack of buzz.  Popmaster trended but not much else. The twitter account only gained couple of hundred of people. It's like the only people who are bothered are the die hard fans and Bauer.  Time will tell of course. 

I think part of the problem is that GHR is on multiple FM frequencies up and down the country and on the various regional / local DAB multiplexes. If they (Bauer) really wanted a "big bang" they should have slotted it on either Digital One or Sound Digital to act as a true 'National' station but they didn't. Until they reassess the frequencies they have and consolidate to only a few of them then any form of advertising will be for naught.

Plus, the thing most people outside of forums like this and - dare I say it - Digital Spy's Radio & Podcasts board don't realise is that GHR isn't a 'true national' radio station like they have been advertising it as. It is made up of tons of jigsaw pieces on FM. So any advertising impact is instantly negated.