[London Lite]

If those complaining about the lack of new music on Greatest Hits prefer the music over Ken Bruce, then they'll return to Radio 2 which will continue to have millions of listeners and Vernon Kay will have one of the largest audiences in western Europe.

Bauer clearly have a strategy which is to provide a niche for Radio 2 listeners not happy with the 21st century pop playlisting among the classics, which they can sell listeners Premium and text to win competitions while for advertisers they get an audience they can target with their products.