[Nobby]

I do admit I'm not HUGELY bothered about the adverts, in fact considering when Brookside first started you'd often only get 1 or 2 ads in an episode, and they were often for Scotland-only services, whereas now you're getting several and they're UK-wide suggests that it's being successful for STV.

No it doesn't, it suggests you have been successful for STV. The adverts are aimed at you, not the programme. They obviously have advertisers that want to target a


[*]Non-Scottish
[*]22 year old
[*]Male


As you meet all three criteria (and probably many other data points), you get the adverts targeted at that demographic whether you are using STV Player to watch a niche Liverpudlian soap from the 1980s or the latest episode of popular gameshow The Chase.